Introduction
Dept. of Advertising & Public Relations
To foster “Creative Advertising and Public Relations Professionals,” we are dedicated to promoting talents who can solve problems in actual situations, integrate various knowledge, and engage in creative thinking by going beyond simple theoretical education.
We are determined to enhance our students’ capabilities to adapt to the field through a scientific approach based on theoretical and practical education. We also improve our students’ ability to acquire practical knowledge through industrial-academic cooperation projects and contests and increase the employment rate through various internship programs in relevant areas.
Advertising and public relations can be categorized as two different fields, but nowadays, advertising, public relations, promotion, and social media are integrated. Accordingly, we have established various subjects, including basic communication theories and subjects related to advertising, public relations, promotion, and social media.
In addition, we have diverse extracurricular programs that can help our students gain employment, such as industrial-academic cooperation symposiums, outside lectures on advertising, special lectures from advertising and public relations professionals, publication of advertising magazines, and operation of blog reporter teams.
- Career Information
- Students can find careers at advertising, PR, media, production, and event companies, as well as within PR/marketing departments, advertising PR planning, copywriting, media planning, advertisement PR production, and various event agencies, etc.